I don’t write to inform. I write to see.

My name is Jade S. I’ve spent years in UX design — studying how people move through spaces, products, and experiences, and asking why some things feel right while others quietly fall apart.

That habit of looking doesn’t stop when the work does.

Every Three PM is where it continues. A record of things I’ve personally stood in front of, held, or couldn’t stop thinking about — Korean culture read through a designer’s eye, brands imagined beyond their own edges, and the kind of observations that don’t belong in a brief.

What you’ll find here:

Unseen Touch — A creative series reimagining familiar brands in categories they haven’t entered yet. Speculative, visual, and a little obsessive.

Everyday Korea — Not a travel guide. A close read of the materials, rituals, and aesthetics that shape Korean culture — from someone who lives inside it.

Design & Culture — When a brand, an object, or an exhibition makes me think harder than expected.

Personal Notes — The parts that don’t fit anywhere else. Thoughts between projects, moments I didn’t know I was collecting until I wrote them down. Not designed. Just mine.